Sustainability to Circular Economy: Activating new values for contemporary consumers with CLASS
C.L.A.S.S. CEO and founder Giusy Bettoni and the Eco Hub Material Manager Luca Olivini will introduce the contemporary topics of Responsible Innovation and Circular Economy analyzing the key pillars and values of the two. After this they will introduce key smart innovative materials, and related brand adoptions, that inspire creativity and infuse technology, performance and sustainable credentials that take steps toward a circular economy. A detailed discussion of the contemporary role of communication will set a new way of design thinking that represents a shift in culture to empower businesses to be competitive and socially responsible.
Extra: Introduction to the new C.L.A.S.S. Smart Materials Bank. Come and discover it!