SLOW FASHION vs. FAST FASHION
"Fast fashion" is a term used by retailers and designers to describe a widely implemented phenomenon and business model. It describes when companies imitate styles and trends seen on the runways at fashion week and recreate them at a much lower price and quality to sell to the mass market. At Study, we utilize Slow Fashion. Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. By adding transparency about our production process and educating consumers about the craft of making clothing, we hope consumers will begin to understand what is required of producing a well-made garment.
Read more about Tara's take on slow fashion here.