On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain.
FASHION REVOLUTION DAY SAYS ENOUGH IS ENOUGH.
On April 24th, people around the world — from designers and icons, to high street shops and high couture, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear — will come together to say the same.
On this first anniversary of the Rana Plaza disaster, we’ll start by remembering its victims and raising awareness of the fashion industry’s biggest challenges. But because we want fashion to be a force for good, we’ll also be celebrating fashion and spreading excitement about the power it has to make big change happen fast.
To put our plan for a better fashion world into action, this year we’re asking one simple question: Who Made Your Clothes? We’re asking everyone who’s part of Fashion Revolution Day to help by wearing an item of clothing inside out, photographing it and then sharing it with the hashtag #insideout.
We want you to wear an item of clothing inside out because we want people to change the way they look at the clothes they wear. Be curious.
We want you to start asking ‘who made my clothes?’ in order to initiate human connections throughout the supply chain. Find out.
We want hundreds of thousands of people to make that gesture which will, in turn, raise awareness within the fashion industry that they need to continue the process of change. Do something about it. #insideout